Our work.

Different challenges call for different kinds of thinking. From uncovering opportunities in customer data to rethinking acquisition and marketing measurement, these projects demonstrate how we connect business understanding with the expertise needed to make things work.

Synthetic illustration · fictional companies, names and dates

Custom Software · Data & Analytics

The Sales Opportunities Hiding in Customer Data

A business had years of customer and order history, but little visibility into the relationships that needed attention. We connected its records and built a custom sales application that identifies purchasing opportunities and makes the next step easier.

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Three broad valuesFixed categories for every new customer
Differentiated valuesReflecting each customer’s expected value
Schematic · not to scale, no model outputs

Paid Media · Data & Analytics · Tracking & Measurement

Rethinking What a Customer Is Worth

A financial institution had predictive customer intelligence, but its acquisition campaigns still relied on broad, static values. We helped turn that existing capability into a more meaningful approach to customer valuation, designed around how advertising platforms actually learn.

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Schematic · dashed = future work, not yet built

Data & Analytics · Tracking & Measurement

Beyond the Dashboard

An organization wanted to understand which marketing channels truly contributed to sales—not simply add up competing platform claims. We defined a broader measurement approach, then built the dependable data foundation required to pursue it.

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