Built on experience across both sides of the work.
Theria is an independent consultancy working across marketing, data, analytics, and technology.
Our approach is shaped by experience on both sides of the business: setting commercial objectives, measuring performance, and building the systems that make better decisions possible.
The experience behind Theria
Peter Papageorgiou
Founder
Peter founded Theria after a career spanning financial services, marketing, analytics, and technology.
He spent eight years at CIBC, beginning in digital marketing and agency oversight before moving into analytics and audience strategy. There, he established and led an audience team focused on connecting customer data with marketing activation and measurement.
He subsequently held Vice President roles at Havas Media and Noise Digital, leading work across analytics, marketing technology, and technical solutions.
That combination of client-side experience, agency leadership, and hands-on technical expertise informs how Theria approaches its work today.
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